What is Business Coaching?
The actual definition of business coaching is rather ambiguous and difficult to define precisely but can be described as the process of maximizing the effectiveness of a person in the workplace. This is typically achieved through the identification, tackling and overcoming of metaphorical obstacles and challenges which are preventing the individual from reaching their full potential. Business coaching can be utilized to address problems that have been avoided for years or have not been able to be solved through other methods such as traditional training courses or personal research.
Who is Business Coaching For?
One of the key strengths of business coaching is that it is suitable for anybody working for the company. From the chief executive down to shop floor workers, everybody is highly likely to have at least one problem or issue which is preventing them from working to their full potential. Rather than a training course which needs to be pitched at the right level in order to be relevant for the tasks and responsibilities of those particular course attendees – and as such could have large sections which are totally irrelevant and therefore not useful – business coaching sessions will be tailored to the needs of the individual and consequently 100% relevant.
What Benefits does Business Coaching Provide?
The individual benefits of business coaching can be varied, but all will have the ultimate objective of increasing the effectiveness of a person to do a particular job and their contribution to the achievement of the company’s goals.
Some of the individual targets include:
- Overcoming metaphorical barriers which are preventing the person from reaching maximum effectiveness
- Improving the accuracy of work
- Increase attendance
- Improving the team working between the individual and their colleagues/managers
- Getting the person to take more of an initiative and take more responsibility for certain projects
Is Business Coaching Expensive?
One of the downsides to business coaching is that it is often more expensive as a means of employee and manager development than attending a training course, or even arranging an in-house course, will be. This is because business coaching is typically provided on a one-to-one basis and spread over a number of sessions, sometimes indefinitely (particularly where executive coaching is concerned).
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Business coaching and executive coaching, however, because of its personalized nature, often delivers superior results, especially when the individual being coached does not need to learn any additional information as they would on a course, but simply needs to put their existing knowledge to work in a different way, or overcome objectives to enable them to do this. As a result, whilst the cost of coaching is almost certainly a consideration, many mangers recognize that it is often worth paying more to achieve such high results, as the long term benefits to the company typically outweigh the initial expenditure required.
Business Coaching or Training?
For those who already have extensive knowledge of a subject, particularly those who have had this knowledge refreshed recently on a training course, then business coaching will normally be the better option. Individuals will already have the knowledge required to perform their job role to a high standard but may need to overcome issues and barriers which are holding them back and preventing them from fulfilling their maximum potential. The business coaching and mentoring sessions can help to fully-identify these problems and assist in devising action plans to tackle and overcome them.
Anybody who does not already have the necessary level of knowledge would benefit more from a training course, as they will need to be taught this information before they can put it to good use in the workplace for the benefit of the company. One of the primary reasons for a person not producing output to a suitable standard is due to a lack of knowledge and understanding about how to perform the task in the most efficient manner. If they have never been taught how to do it, there should be little surprise in them failing to implement it. Similarly, business coaching to overcome barriers and help them maximize their effectiveness will have little impact if they do not already have the necessary education for how to do the task(s) to a high standard.
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